We're making financial planning 
accessible to 

With the next generation of financial advice.

It all started with two people and a few questions…

It all started with two people and a few questions…

How can we put the power of a personal financial adviser in the hands of everyone? What can we do to help financial advisers? How can we improve financial wellbeing in the UK and beyond?

…And a mission to help bridge the advice gap was born.

…And a mission to help bridge the advice gap was born.

Our drive to answer these questions led us to create something new - a fully automated, FCA authorised, financial advice app designed to bring financial advice to the masses. Since 2019, we've helped over 10,000 families with plans and have generated more than 250k advice recommendations for them.

But that wasn't enough.

But that wasn't enough.

We're so proud of our technology and its ability to improve people's financial lives that we want to get it into the hands of as many people as possible. We now license our technology out to financial institutions, partnering closely with them to understand their needs. Then we innovate like crazy to give them the technology to get there. Together, we're shaping the future of financial advice.

irish-life logo

With the Multiply-powered holistic advice solution, Irish Life is helping their customers plan for a better financial future.

We started working with our first B2B customer, Irish Life, in 2022. Irish Life is a market leader in assurance and pensions in Ireland, with more than 1.6 million customers.

The next generation of financial technology.


Vivek and Mike meet via Entrepreneur First


Multiply joins the Advice Unit, the FCA publishes FAMR and supports the development of automated advice


Octopus Ventures leads seed round to support Multiply's launch


Multiply becomes the First FCA authorised finance advice app


Customers are served over 250,000 advice recommendations


Multiply becomes an end-to-end AI financial adviser


Focus switches to the B2B market, launching to Irish Life's 1.6m+ customers

2023 >

Multiply gets ever closer to putting a financial plan in everyone's hands

We exist to help people achieve their goals and improve their financial wellbeing.

Our holistic, personalised advice shows them how, and we make it happen.

What we do

What we do

At Multiply, we give financial institutions a platform that lets them automate their advice lifecycle. We have modules that provide automated advice, customer insights that help you make the right decisions at the right time, and dashboards that let you keep track of your process. All of this can be customised to meet the needs of your company. We believe that when the right partners collaborate, they create something greater than they could alone.

How we work

How we work

To build a long-lasting, sustainable, and purposeful business, we focus on creating engaged team members and delighted customers. Our flexible approach creates an environment where our team members feel valued and appreciated, allowing them to do their best work. We give our customers a positive and memorable experience so that they will want to keep doing business with us for a long time.


Meet our team

We are a team of ex-Googlers, Lehman Brothers employees and Cambridge PhDs, who decided to take our knowledge and put it towards helping everyday people with their money.

Core Values

These are the rules that we live our lives by every day.

We always put the customer first.

We always put the customer first.

Our number one goal is to give businesses the tools they need to help people improve their financial wellbeing.

We work as a team.

We work as a team.

We are all working toward the same objective, communicating with openness and respect.

We are constantly evolving.

We are constantly evolving.

We celebrate success and are always looking for ways to get better.

We move quickly.

We move quickly.

We pursue ambitious goals through swift decision-making, brilliant prioritisation and incremental change.


FCA authorised holistic advice engine

3+ years

providing holistic digital financial advice


advice recommendations served to customers

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